New York City, NY
Developing a brand identity through architectural lighting that reinforces the sleek and stylish nature of the product, was the goal for this eyewear gallery. The concept is simple, a layout that mimics the curvilinear edges of glasses. Contrast was also essential in strengthening the diversity of styles the brand implores. Warm and cool, refined and exposed, the lighting emphasizes and accents this contrast. A single optical glass shaped cove became the most striking architectural feature. Blue light was chosen to provide a playful contrast between the warm white light used in the rest of the space.